Questions about the Brand & Performance poster

What’s on the Brand & Performance poster?

Brand advertising against Performance advertising, side by side. Brand advertising: Builds future demand; Brand advertising: Effects over months and years; Brand advertising: Broad reach, emotional; Brand advertising: Hard to attribute directly; Brand advertising: Cutting it shows up later; Performance advertising: Converts existing demand; Performance advertising: Effects within days; Performance advertising: Targeted, rational, specific; Performance advertising: Easy to attribute; Performance advertising: Cutting it shows up immediately; Performance appears more efficient because its effects are measurable and immediate,…. Cutting brand spend improves this quarter's efficiency and erodes next year's demand. The cost arrives after the credit.

Who is the Brand & Performance poster for?

Brand & Performance belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning advertising & creative can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Brand & Performance poster?

Performance harvests existing demand. Brand creates the demand to harvest. A wall chart earns its place by being glanceable from where the work is happening, so Brand & Performance belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Brand & Performance?

Setting the Budget, Measuring Advertising and What Advertising History Teaches sit alongside Brand & Performance in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Setting the BudgetMeasuring AdvertisingWhat Advertising History Teaches

Is the Brand & Performance poster free to download and print?

Yes. Brand & Performance downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Brand & Performance poster print at?

Brand & Performance is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Brand & Performance loses nothing.Printing guide