Marketing posters
LearnPosters has 100 free printable marketing posters, grouped into 7 topics: Consumer behaviour, Brand & positioning, Research, Digital, Pricing. How demand is understood, created and measured. They are made for undergraduates, professionals and anyone revising the subject. Every one downloads as a vector PDF that prints sharp on US Letter, A4 or a copy-shop A1. No account and no watermark.
Consumer behaviour, positioning, research and the channels — the models a marketing degree tests you on and an agency actually uses.
100 free printable posters · 7 topics · vector PDF
Consumer behaviour
Why people choose what they choose.
The Buyer Decision Process
The five stages between noticing a problem and judging the purchase.
Needs & Motivation
What drives a purchase beneath the stated reason.
Perception
Why most marketing is never noticed at all.
Consumer Attitudes
Why liking a brand does not mean buying it.
High & Low Involvement
How much thought a purchase gets, and what that changes.
Cultural Influences
The layers of social context around any purchase.
Journey Mapping
Charting the real path a customer takes, including the parts you do not control.
Loyalty & Retention
What loyalty actually is, and what it is not.
Post-Purchase Dissonance
The doubt after a big decision, and what reduces it.
B2B Buying
How organisational purchases differ from consumer ones.
Choice Architecture
How the presentation of options changes what gets chosen.
Word of Mouth
Why recommendation outperforms advertising, and what triggers it.
Customer Lifetime Value
What a customer is worth over the relationship, not the transaction.
How Buyers Differ
The bases for grouping customers, and which ones predict behaviour.
Ethics in Consumer Marketing
Where persuasion crosses into exploitation.
Brand & positioning
Identity, equity and differentiation.
What a Brand Is
The difference between a brand, a logo and a reputation.
Positioning
Claiming a specific place in the customer's mind.
Brand Equity
The value the name itself adds, and how it is built.
Brand Architecture
How a portfolio of brands relates to each other.
Identity Systems
The assets that make a brand recognisable before it is read.
Brand Personality
The human characteristics attached to a brand, and why they matter.
Brand Extension
Taking a brand into a new category, and when it fails.
Rebranding
When a rebrand is justified, and what it costs.
Brand Purpose
Standing for something beyond the product, and the risk in it.
Measuring a Brand
What to track, and what the numbers actually mean.
Category Entry Points
The situations that trigger a purchase, and being remembered in them.
Brand in a Crisis
What to do when something goes seriously wrong.
Private Label
Retailer own-brands, and how manufacturer brands respond.
Brand & Internal Culture
Why the brand promise fails if staff have not heard it.
Research
Asking the right question, and measuring the answer.
Start With the Decision
Designing research backwards from the decision it must inform.
Qualitative & Quantitative
What each method can and cannot tell you.
Sampling
Who you ask, and why it usually matters more than how many.
Writing Good Questions
The faults that make survey answers meaningless.
Scales
The scale types, and what analysis each permits.
Bias in Surveys
The systematic errors that survive a large sample.
Marketing Experiments
Running a valid experiment, and the mistakes that void one.
Secondary Research
Using data that already exists, and checking it is fit to use.
Concept Testing
Testing an idea before building it, and why stated intent overstates sales.
Customer Interviews
Getting useful answers rather than polite ones.
Analytics & Research
What behavioural data shows, and what it cannot.
Research Ethics
Obligations to the people who give you their time and data.
Reading a Report
Checking a study before you act on it.
Market Sizing
Estimating a market from the top down and the bottom up.
Digital
Search, social, email and attribution.
The Digital Channels
Owned, earned and paid, and what each is good for.
How Search Ranking Works
The three things a search engine is assessing.
Search Intent
The four intents behind a query, and matching the page to each.
Paid Search
How the auction works, and what quality score changes.
Conversion Optimisation
Improving the share of visitors who complete the action.
Email Marketing
Why email still outperforms, and what destroys a list.
Content Marketing
Earning attention with something useful rather than buying it.
Social Media
What social actually does, and what it does not.
Attribution
Deciding which touchpoint gets credit for a sale.
Incrementality
The only question that matters: what would have happened anyway.
The Funnel
The stages from unaware to advocate, and where effort belongs.
Marketing Automation
Automating sequences without making them feel automated.
Privacy & Tracking
How measurement changed, and what still works.
Metrics That Matter
Separating the numbers that inform decisions from the ones that flatter.
Pricing
What to charge, and what price signals.
What Price Signals
Price is a message before it is a number.
Price Elasticity
How much demand moves when price moves.
Value-Based Pricing
Pricing on the value delivered rather than the cost incurred.
Cost-Plus Pricing
The most common method, and its circular flaw.
Psychological Pricing
The presentation effects that change perception at the same price.
Price Discrimination
Charging different prices to different customers, legitimately.
Freemium & Tiering
Designing a ladder of plans that moves people upward.
Subscription Pricing
Recurring revenue, and the metrics that govern it.
Discounting
What a discount really costs, and how to give one properly.
Raising Prices
Increasing a price without losing the customer.
Competitive Pricing
Responding to a rival's price move without starting a war.
Bundling
Selling things together, and when it raises total revenue.
Researching a Price
Methods for finding what people will actually pay.
Pricing Fairness
Where pricing practice becomes exploitative.
Advertising & creative
Message, media and effectiveness.
What Advertising Does
The mechanism, stated honestly.
The Creative Brief
The document that decides whether the work can succeed.
Media Planning
Reach, frequency and continuity, and the trade-offs between them.
Measuring Advertising
Separating the effect of advertising from everything else happening.
Brand & Performance
Two kinds of advertising that do different jobs on different timescales.
What Makes Advertising Work
The characteristics that correlate with effectiveness.
Advertising Rules
The obligations on any commercial claim.
Influencer Marketing
What it buys, and where it goes wrong.
Out of Home
Advertising in physical space, and what suits it.
Sponsorship
Buying association with something people already care about.
Public Relations
Earning coverage rather than buying it, and what that changes.
Setting the Budget
The methods used to decide spend, and which hold up.
Copywriting
Writing that gets read, understood and acted on.
What Advertising History Teaches
The findings that have survived repeated testing.
Strategy
Segmentation, targeting and the marketing mix.
Segment, Target, Position
The three decisions that precede every tactic.
The Marketing Mix
The four Ps, and the three more that services added.
Durable Advantage
What makes an advantage durable rather than temporary.
Where Growth Comes From
The four directions for growth, ordered by risk.
Portfolio Analysis
Deciding where to invest across a range of products.
Product Life Cycle
The stages a product passes through, and what changes at each.
Competitor Analysis
Understanding rivals well enough to anticipate them.
Launch Planning
The plan for how a product reaches its first customers.
Distribution
Getting the product to where it can be bought.
The Marketing Plan
The structure of a plan that can actually be executed.
International Marketing
Standardise or adapt, and what actually has to change.
Organising Marketing
How the function is structured, and what each structure optimises.
Working With Agencies
Getting good work out of an external partner.
Marketing & Business Strategy
Where marketing decisions and company strategy meet.
Marketing in a Downturn
What the evidence says about cutting spend in a recession.
Questions about the Marketing posters
- What is the Marketing section of LearnPosters?
- How demand is understood, created and measured. Consumer behaviour, positioning, research and the channels — the models a marketing degree tests you on and an agency actually uses.
- What topics do the Marketing posters cover?
- 100 posters across 7 topics. Consumer behaviour — Why people choose what they choose. Brand & positioning — Identity, equity and differentiation. Research — Asking the right question, and measuring the answer. Digital — Search, social, email and attribution. Pricing — What to charge, and what price signals. Advertising & creative — Message, media and effectiveness. Strategy — Segmentation, targeting and the marketing mix.
- Who are the Marketing posters for?
- The marketing charts are pitched at undergraduates and professionals — the frameworks and equations a course keeps returning to. Nothing here is tied to a school year, so a curious beginner and someone revising the same material for an exam are looking at the same marketing chart.
- Which Marketing poster should I print first?
- The Buyer Decision Process, Needs & Motivation and Perception are the ones people reach for first — they are the references the rest of the marketing set assumes you already have on the wall.The Buyer Decision ProcessNeeds & MotivationPerception
- Are the Marketing posters free to print?
- Yes — all 100 of them. Each marketing poster is a free vector PDF that needs no account, prints on US Letter or A4, and enlarges to A1 without softening. Home, classroom, library and tutoring use are all covered by the licence.Read the licence
Where the marketing charts come from
These posters summarise. When you need the full account — or the normative text a chart is compressing — start here.
- AMA definitions of marketing — American Marketing Association. The discipline's own definitions, used for the terminology on these sheets.
- Marketing mix — Wikipedia. Origins of the 4Ps, 7Ps and the models that replaced them.