What’s on the Consumer Choice poster
The rule, 3 worked examples, and the mistake everyone makes.
- Utility is maximised when marginal utility per unit of money is equal across all goods.
- MUx / Px = MUy / Py
- MU/P higher for X = Buy more X
- Equal ratios = Optimum reached
- Price of X falls = Buy more X
- Common mistake: Buying whatever has the highest total utility → Comparing marginal ut…
Diminishing marginal utility is why the tenth cup of coffee is worth less than the first, and why demand curves slope down.
Questions about the Consumer Choice poster
- What’s on the Consumer Choice poster?
- The rule, 3 worked examples, and the mistake everyone makes. Utility is maximised when marginal utility per unit of money is equal across all goods.; MUx / Px = MUy / Py; MU/P higher for X = Buy more X; Equal ratios = Optimum reached; Price of X falls = Buy more X; Common mistake: Buying whatever has the highest total utility → Comparing marginal ut…. Diminishing marginal utility is why the tenth cup of coffee is worth less than the first, and why demand curves slope down.
- Who is the Consumer Choice poster for?
- Consumer Choice belongs to the Economics section rather than to a school year, because business is not something one grade owns. Anyone learning microeconomics can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Consumer Choice poster?
- Spend until the last unit of value per pound is equal across everything you buy. A wall chart earns its place by being glanceable from where the work is happening, so Consumer Choice belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Consumer Choice?
- Production & Costs, Firm Objectives and Efficiency & Welfare sit alongside Consumer Choice in the Economics section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Production & CostsFirm ObjectivesEfficiency & Welfare
- Is the Consumer Choice poster free to download and print?
- Yes. Consumer Choice downloads as a free PDF with no account, no email and no watermark, like everything else in the Economics section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Consumer Choice poster print at?
- Consumer Choice is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Consumer Choice loses nothing.Printing guide
Related posters
Charts that sit alongside Consumer Choice on the same wall.
Browse every Economics poster, or start from the full catalogue.