What’s on the Funnels poster
The rule, 3 worked examples, and the mistake everyone makes.
- Overall conversion is the product of every step's conversion rate.
- total = r₁ × r₂ × r₃ × …
- Five steps at 80% = 33%
- Improve one step 80% → 90% = 37%
- Remove a step entirely = 41%
- Common mistake: Optimising the step with the lowest rate → Optimising where the most…
The biggest funnel improvement is usually deleting a step, not optimising it.
Questions about the Funnels poster
- What’s on the Funnels poster?
- The rule, 3 worked examples, and the mistake everyone makes. Overall conversion is the product of every step's conversion rate.; total = r₁ × r₂ × r₃ × …; Five steps at 80% = 33%; Improve one step 80% → 90% = 37%; Remove a step entirely = 41%; Common mistake: Optimising the step with the lowest rate → Optimising where the most…. The biggest funnel improvement is usually deleting a step, not optimising it.
- Who is the Funnels poster for?
- Funnels belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning analytics can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Funnels poster?
- Conversion rates multiply. Five steps at 80% each is 33% end to end. A wall chart earns its place by being glanceable from where the work is happening, so Funnels belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Funnels?
- A/B Testing, Cohort Analysis and Analysis Traps sit alongside Funnels in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.A/B TestingCohort AnalysisAnalysis Traps
- Is the Funnels poster free to download and print?
- Yes. Funnels downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Funnels poster print at?
- Funnels is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Funnels loses nothing.Printing guide
Related posters
Charts that sit alongside Funnels on the same wall.
Browse every Business & Management poster, or start from the full catalogue.