Commodity Chains, step by step
Follow one good from raw material to shelf, and watch where margin sits.
- ExtractionRaw material produced where cost is lowest and regulation weakest.
- ProcessingOften in a middle-income country, on thin and contested margins.
- AssemblyLabour-intensive, mobile, and the first stage to relocate on cost.
- Branding and designHeld in the lead firm's home country; captures most of the value.
- Retail and after-saleClose to the consumer, controlling access to the final market.
Gereffi's smile curve: value is high at the design and branding ends and lowest in the middle, at assembly.
Questions about the Commodity Chains poster
- What’s on the Commodity Chains poster?
- 5 numbered steps. Follow one good from raw material to shelf, and watch where margin sits. Extraction — Raw material produced where cost is lowest and regulation weakest.; Processing — Often in a middle-income country, on thin and contested margins.; Assembly — Labour-intensive, mobile, and the first stage to relocate on cost.; Branding and design — Held in the lead firm's home country; captures most of the value.; Retail and after-sale — Close to the consumer, controlling access to the final market.. Gereffi's smile curve: value is high at the design and branding ends and lowest in the middle, at assembly.
- Who is the Commodity Chains poster for?
- Commodity Chains belongs to the Sociology section rather than to a school year, because law & society is not something one grade owns. Anyone learning globalisation can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Commodity Chains poster?
- When asking where the money in a product actually ends up. A wall chart earns its place by being glanceable from where the work is happening, so Commodity Chains belongs on the wall where that law & society work actually happens, within glancing distance, rather than filed away.
- What other posters go with Commodity Chains?
- Risk Society, Culture: Flat or Plural and What Globalisation Means sit alongside Commodity Chains in the Sociology section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Risk SocietyCulture: Flat or PluralWhat Globalisation Means
- Is the Commodity Chains poster free to download and print?
- Yes. Commodity Chains downloads as a free PDF with no account, no email and no watermark, like everything else in the Sociology section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Commodity Chains poster print at?
- Commodity Chains is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Commodity Chains loses nothing.Printing guide
Related posters
Charts that sit alongside Commodity Chains on the same wall.
Browse every Sociology poster, or start from the full catalogue.