What’s on the Headlines poster
Rules against Traps, side by side.
- Rules: Active verb, present tense
- Rules: Carry the news, not the topic
- Rules: Match the story exactly
- Rules: Front-load the keyword
- Rules: Attribute contested claims
- Traps: Question headlines that dodge the answer
- Traps: Stating an allegation as a fact
- Traps: Curiosity gaps with no payoff
- Traps: Puns that obscure the news
- Traps: Numbers stripped of their base
- For most readers the headline is the story, so it has to be accurate standing alone.
A headline that overstates the story is a correction waiting to happen, and it is the version that travels furthest.
Questions about the Headlines poster
- What’s on the Headlines poster?
- Rules against Traps, side by side. Rules: Active verb, present tense; Rules: Carry the news, not the topic; Rules: Match the story exactly; Rules: Front-load the keyword; Rules: Attribute contested claims; Traps: Question headlines that dodge the answer; Traps: Stating an allegation as a fact; Traps: Curiosity gaps with no payoff; Traps: Puns that obscure the news; Traps: Numbers stripped of their base; For most readers the headline is the story, so it has to be accurate standing alone.. A headline that overstates the story is a correction waiting to happen, and it is the version that travels furthest.
- Who is the Headlines poster for?
- Headlines belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning journalism can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Headlines poster?
- When a story is accurate but its headline is not, which is the usual failure. A wall chart earns its place by being glanceable from where the work is happening, so Headlines belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with Headlines?
- Corrections, How a Story Gets Published and Beat Reporting sit alongside Headlines in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.CorrectionsHow a Story Gets PublishedBeat Reporting
- Is the Headlines poster free to download and print?
- Yes. Headlines downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Headlines poster print at?
- Headlines is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Headlines loses nothing.Printing guide
Related posters
Charts that sit alongside Headlines on the same wall.
Corrections
Communications & Media
How a Story Gets Published
Communications & Media
Beat Reporting
Communications & Media
Data Journalism
Communications & Media
Features & Long Form
Communications & Media
The Inverted Pyramid
Communications & Media
Investigative Method
Communications & Media
Verification
Communications & Media
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