What’s on the The Marketing Mix poster
A 7-row table: Element · Decides.
The elements and the decision each carries.
- Product — What is offered, and what it does
- Price — What is charged, and what that signals
- Place — Where and how it is bought
- Promotion — How it is made known
- People — Who delivers it
- Process — How the service is performed
- Physical evidence — What makes an intangible tangible
The commonest strategic error is a mix that contradicts itself: a luxury position sold through discount channels.
Questions about the The Marketing Mix poster
- What’s on the The Marketing Mix poster?
- A 7-row table: Element · Decides. The elements and the decision each carries. Product — What is offered, and what it does; Price — What is charged, and what that signals; Place — Where and how it is bought; Promotion — How it is made known; People — Who delivers it; Process — How the service is performed; Physical evidence — What makes an intangible tangible. The commonest strategic error is a mix that contradicts itself: a luxury position sold through discount channels.
- Who is the The Marketing Mix poster for?
- The Marketing Mix belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning strategy can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the The Marketing Mix poster?
- The mix must be internally consistent. A premium price with weak distribution fails on both. A wall chart earns its place by being glanceable from where the work is happening, so The Marketing Mix belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with The Marketing Mix?
- Working With Agencies, Competitor Analysis and Distribution sit alongside The Marketing Mix in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Working With AgenciesCompetitor AnalysisDistribution
- Is the The Marketing Mix poster free to download and print?
- Yes. The Marketing Mix downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the The Marketing Mix poster print at?
- The Marketing Mix is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Marketing Mix loses nothing.Printing guide
Related posters
Charts that sit alongside The Marketing Mix on the same wall.
Browse every Marketing poster, or start from the full catalogue.