What’s on the Portfolio Analysis poster
A 4-row table: Position · Growth / share · Action.
Quadrant and typical action.
- Star — High / high — Invest to hold position
- Cash cow — Low / high — Harvest, fund others
- Question mark — High / low — Invest selectively or exit
- Dog — Low / low — Divest or reposition
The model is a starting point, not an answer: it ignores synergies between products and treats share as the only strength measure.
Questions about the Portfolio Analysis poster
- What’s on the Portfolio Analysis poster?
- A 4-row table: Position · Growth / share · Action. Quadrant and typical action. Star — High / high — Invest to hold position; Cash cow — Low / high — Harvest, fund others; Question mark — High / low — Invest selectively or exit; Dog — Low / low — Divest or reposition. The model is a starting point, not an answer: it ignores synergies between products and treats share as the only strength measure.
- Who is the Portfolio Analysis poster for?
- Portfolio Analysis belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning strategy can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Portfolio Analysis poster?
- Growth and share are the two axes. What you do depends on which quadrant a product sits in. A wall chart earns its place by being glanceable from where the work is happening, so Portfolio Analysis belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Portfolio Analysis?
- Working With Agencies, Competitor Analysis and Distribution sit alongside Portfolio Analysis in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Working With AgenciesCompetitor AnalysisDistribution
- Is the Portfolio Analysis poster free to download and print?
- Yes. Portfolio Analysis downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Portfolio Analysis poster print at?
- Portfolio Analysis is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Portfolio Analysis loses nothing.Printing guide
Related posters
Charts that sit alongside Portfolio Analysis on the same wall.
Browse every Marketing poster, or start from the full catalogue.