What’s on the Researching a Price poster
A 5-row table: Method · How · Reliability.
Method and reliability.
- Direct question — What would you pay? — Low
- Van Westendorp — Four price perception questions — Moderate
- Gabor-Granger — Would you buy at X? Vary X — Moderate
- Conjoint — Trade-offs between bundles — High
- Live price test — Actual sales at different prices — Highest
Trade-off methods work because they force a choice under constraint, which is what a real purchase does.
Questions about the Researching a Price poster
- What’s on the Researching a Price poster?
- A 5-row table: Method · How · Reliability. Method and reliability. Direct question — What would you pay? — Low; Van Westendorp — Four price perception questions — Moderate; Gabor-Granger — Would you buy at X? Vary X — Moderate; Conjoint — Trade-offs between bundles — High; Live price test — Actual sales at different prices — Highest. Trade-off methods work because they force a choice under constraint, which is what a real purchase does.
- Who is the Researching a Price poster for?
- Researching a Price belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning pricing can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Researching a Price poster?
- Asking directly gives poor answers. Trade-off methods give better ones. A wall chart earns its place by being glanceable from where the work is happening, so Researching a Price belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Researching a Price?
- Value-Based Pricing, Bundling and Competitive Pricing sit alongside Researching a Price in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Value-Based PricingBundlingCompetitive Pricing
- Is the Researching a Price poster free to download and print?
- Yes. Researching a Price downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Researching a Price poster print at?
- Researching a Price is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Researching a Price loses nothing.Printing guide
Related posters
Charts that sit alongside Researching a Price on the same wall.
Browse every Marketing poster, or start from the full catalogue.