What’s on the The Attention Economy poster
A definition and 5 facts worth remembering.
In an attention economy, the scarce resource is human attention, and it is sold to advertisers rather than to audiences.
- Supply of content is effectively unlimited; time is not.
- The paying customer is the advertiser, not the user.
- Design optimises time spent, which is what is sold.
- Salience beats accuracy in a competition for notice.
- Subscription models change the incentive, not the physics.
- Autoplay, infinite scroll and streaks all exist to extend a session rather than to co…
Follow the revenue to predict the design. Where attention is the product, retention features are the profit centre.
Questions about the The Attention Economy poster
- What’s on the The Attention Economy poster?
- A definition and 5 facts worth remembering. In an attention economy, the scarce resource is human attention, and it is sold to advertisers rather than to audiences. Supply of content is effectively unlimited; time is not.; The paying customer is the advertiser, not the user.; Design optimises time spent, which is what is sold.; Salience beats accuracy in a competition for notice.; Subscription models change the incentive, not the physics.; Autoplay, infinite scroll and streaks all exist to extend a session rather than to co…. Follow the revenue to predict the design. Where attention is the product, retention features are the profit centre.
- Who is the The Attention Economy poster for?
- The Attention Economy belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning digital & platforms can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the The Attention Economy poster?
- When analysing why free services are designed the way they are. A wall chart earns its place by being glanceable from where the work is happening, so The Attention Economy belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with The Attention Economy?
- Reading Analytics, The Creator Economy and Dark Patterns sit alongside The Attention Economy in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Reading AnalyticsThe Creator EconomyDark Patterns
- Is the The Attention Economy poster free to download and print?
- Yes. The Attention Economy downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the The Attention Economy poster print at?
- The Attention Economy is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Attention Economy loses nothing.Printing guide
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