What’s on the Reading Analytics poster
Do against Beware, side by side.
- Do: Compare to the same period last year
- Do: Segment by source before concluding
- Do: Watch loyalty, not just totals
- Do: Set the decision before reading the data
- Do: Note platform changes on the timeline
- Beware: One viral item skewing the average
- Beware: Bot and preview traffic in the totals
- Beware: Changed definitions between tools
- Beware: Small denominators in percentages
- Beware: Reading noise as a trend
- Decide what a number would change before you look, or you will find a story either way.
Returning visits are a better predictor of a sustainable audience than any single traffic peak, and far harder to manufacture.
Questions about the Reading Analytics poster
- What’s on the Reading Analytics poster?
- Do against Beware, side by side. Do: Compare to the same period last year; Do: Segment by source before concluding; Do: Watch loyalty, not just totals; Do: Set the decision before reading the data; Do: Note platform changes on the timeline; Beware: One viral item skewing the average; Beware: Bot and preview traffic in the totals; Beware: Changed definitions between tools; Beware: Small denominators in percentages; Beware: Reading noise as a trend; Decide what a number would change before you look, or you will find a story either way.. Returning visits are a better predictor of a sustainable audience than any single traffic peak, and far harder to manufacture.
- Who is the Reading Analytics poster for?
- Reading Analytics belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning digital & platforms can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Reading Analytics poster?
- In the weekly review, before anyone concludes anything from a line going up. A wall chart earns its place by being glanceable from where the work is happening, so Reading Analytics belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with Reading Analytics?
- The Attention Economy, The Creator Economy and Dark Patterns sit alongside Reading Analytics in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Attention EconomyThe Creator EconomyDark Patterns
- Is the Reading Analytics poster free to download and print?
- Yes. Reading Analytics downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Reading Analytics poster print at?
- Reading Analytics is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Reading Analytics loses nothing.Printing guide
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