The Buyer Decision ProcessThe five stages between noticing a problem and judging the purchase.MarketingThe five stages.1Problem recognitionA gap opens between the current and the desired state.2Information searchInternal memory first, then external sources.3Evaluation of alternativesOptions compared on the attributes that matter to them.4Purchase decisionIntention converts, or is derailed at the last moment.5Post-purchase evaluationSatisfaction, dissonance, and whether they return.Most spend targets stages two and four. Stage five drives repeatpurchase and referral, and is usually underfunded.The Buyer Decision Processlearnposters.com
The Buyer Decision Process — printable business wall chart from LearnPosters. Free vector PDF, US Letter and A4.

The Buyer Decision Process, step by step

The five stages.

  1. Problem recognitionA gap opens between the current and the desired state.
  2. Information searchInternal memory first, then external sources.
  3. Evaluation of alternativesOptions compared on the attributes that matter to them.
  4. Purchase decisionIntention converts, or is derailed at the last moment.
  5. Post-purchase evaluationSatisfaction, dissonance, and whether they return.

Most spend targets stages two and four. Stage five drives repeat purchase and referral, and is usually underfunded.

Questions about the The Buyer Decision Process poster

What’s on the The Buyer Decision Process poster?
5 numbered steps. The five stages. Problem recognition — A gap opens between the current and the desired state.; Information search — Internal memory first, then external sources.; Evaluation of alternatives — Options compared on the attributes that matter to them.; Purchase decision — Intention converts, or is derailed at the last moment.; Post-purchase evaluation — Satisfaction, dissonance, and whether they return.. Most spend targets stages two and four. Stage five drives repeat purchase and referral, and is usually underfunded.
Who is the The Buyer Decision Process poster for?
The Buyer Decision Process belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning consumer behaviour can pin it up — a beginner, a student mid-course, or someone revising years later.
When should you use the The Buyer Decision Process poster?
Marketing can intervene at every stage, and each stage needs a different intervention. A wall chart earns its place by being glanceable from where the work is happening, so The Buyer Decision Process belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
What other posters go with The Buyer Decision Process?
B2B Buying, Consumer Attitudes and Ethics in Consumer Marketing sit alongside The Buyer Decision Process in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.B2B BuyingConsumer AttitudesEthics in Consumer Marketing
Is the The Buyer Decision Process poster free to download and print?
Yes. The Buyer Decision Process downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
What size does the The Buyer Decision Process poster print at?
The Buyer Decision Process is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Buyer Decision Process loses nothing.Printing guide

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