Questions about the Marketing Experiments poster

What’s on the Marketing Experiments poster?

9 entries in 2 groups. Requirements and common faults. Requirements: Random assignment to variants, One change tested at a time, Sample size…; Faults that void it: Stopping as soon as it looks significant, Testing many metrics,…. Peeking and stopping early is the commonest fault. It inflates false positives far above the nominal 5%.

Who is the Marketing Experiments poster for?

Marketing Experiments belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning research can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Marketing Experiments poster?

Randomisation is what makes the comparison causal. Everything else is correlation. A wall chart earns its place by being glanceable from where the work is happening, so Marketing Experiments belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Marketing Experiments?

Analytics & Research, Concept Testing and Customer Interviews sit alongside Marketing Experiments in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Analytics & ResearchConcept TestingCustomer Interviews

Is the Marketing Experiments poster free to download and print?

Yes. Marketing Experiments downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Marketing Experiments poster print at?

Marketing Experiments is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Marketing Experiments loses nothing.Printing guide