Questions about the Qualitative & Quantitative poster

What’s on the Qualitative & Quantitative poster?

Qualitative against Quantitative, side by side. Qualitative: Depth interviews, groups, ethnography; Qualitative: Small, purposive samples; Qualitative: Generates hypotheses and language; Qualitative: Cannot estimate prevalence; Qualitative: Interpretation is the analysis; Quantitative: Surveys, experiments, behavioural data; Quantitative: Large, representative samples; Quantitative: Tests hypotheses and sizes them; Quantitative: Cannot explain an unexpected result; Quantitative: Statistics are the analysis; Qualitative first to find the right question, quantitative second to measure it. Reve…. Quoting a percentage from eight focus group participants is the most common misuse of qualitative research.

Who is the Qualitative & Quantitative poster for?

Qualitative & Quantitative belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning research can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Qualitative & Quantitative poster?

Qualitative explains why. Quantitative establishes how many. Neither substitutes for the other. A wall chart earns its place by being glanceable from where the work is happening, so Qualitative & Quantitative belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Qualitative & Quantitative?

Analytics & Research, Concept Testing and Customer Interviews sit alongside Qualitative & Quantitative in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Analytics & ResearchConcept TestingCustomer Interviews

Is the Qualitative & Quantitative poster free to download and print?

Yes. Qualitative & Quantitative downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Qualitative & Quantitative poster print at?

Qualitative & Quantitative is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Qualitative & Quantitative loses nothing.Printing guide