What’s on the Persuasion poster
Central route against Peripheral route, side by side.
- Central route: Careful evaluation of arguments
- Central route: Requires motivation and ability
- Central route: Produces lasting change
- Central route: Resistant to counter-argument
- Central route: Argument quality matters
- Peripheral route: Cues: attractiveness, expertise, length
- Peripheral route: Used when unmotivated or distracted
- Peripheral route: Temporary change
- Peripheral route: Easily reversed
- Peripheral route: Argument quality barely matters
- The elaboration likelihood model: which route operates depends on the audience's moti…
Cialdini's six principles — reciprocity, commitment, social proof, authority, liking, scarcity — are peripheral cues.
Questions about the Persuasion poster
- What’s on the Persuasion poster?
- Central route against Peripheral route, side by side. Central route: Careful evaluation of arguments; Central route: Requires motivation and ability; Central route: Produces lasting change; Central route: Resistant to counter-argument; Central route: Argument quality matters; Peripheral route: Cues: attractiveness, expertise, length; Peripheral route: Used when unmotivated or distracted; Peripheral route: Temporary change; Peripheral route: Easily reversed; Peripheral route: Argument quality barely matters; The elaboration likelihood model: which route operates depends on the audience's moti…. Cialdini's six principles — reciprocity, commitment, social proof, authority, liking, scarcity — are peripheral cues.
- Who is the Persuasion poster for?
- Persuasion belongs to the Psychology section rather than to a school year, because life science is not something one grade owns. Anyone learning social can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Persuasion poster?
- Central route persuasion is durable. Peripheral route persuasion is not. A wall chart earns its place by being glanceable from where the work is happening, so Persuasion belongs on the wall where that life science work actually happens, within glancing distance, rather than filed away.
- What other posters go with Persuasion?
- Helping Behaviour, Attitudes & Behaviour and Attribution sit alongside Persuasion in the Psychology section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Helping BehaviourAttitudes & BehaviourAttribution
- Is the Persuasion poster free to download and print?
- Yes. Persuasion downloads as a free PDF with no account, no email and no watermark, like everything else in the Psychology section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Persuasion poster print at?
- Persuasion is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Persuasion loses nothing.Printing guide
Related posters
Charts that sit alongside Persuasion on the same wall.
Browse every Psychology poster, or start from the full catalogue.