What’s on the Media Training poster
Practise against Never, side by side.
- Practise: Answer the question, then bridge
- Practise: Short sentences; leave room to breathe
- Practise: One statistic, remembered exactly
- Practise: Concede what is true immediately
- Practise: Say what you will do and by when
- Never: Repeat a hostile phrase to deny it
- Never: Speculate beyond what you know
- Never: Say no comment where an answer exists
- Never: Argue with the premise for the whole slot
- Never: Assume anything is off the record
- Preparation shows up as calm and brevity, not as a memorised line delivered intact.
Bridging works only after a real answer. Bridging away from an unanswered question is the clip that gets used.
Questions about the Media Training poster
- What’s on the Media Training poster?
- Practise against Never, side by side. Practise: Answer the question, then bridge; Practise: Short sentences; leave room to breathe; Practise: One statistic, remembered exactly; Practise: Concede what is true immediately; Practise: Say what you will do and by when; Never: Repeat a hostile phrase to deny it; Never: Speculate beyond what you know; Never: Say no comment where an answer exists; Never: Argue with the premise for the whole slot; Never: Assume anything is off the record; Preparation shows up as calm and brevity, not as a memorised line delivered intact.. Bridging works only after a real answer. Bridging away from an unanswered question is the clip that gets used.
- Who is the Media Training poster for?
- Media Training belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning public relations can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Media Training poster?
- Before a broadcast interview, and long before a crisis makes one necessary. A wall chart earns its place by being glanceable from where the work is happening, so Media Training belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with Media Training?
- The Message House, Apologising Well and Crisis Response sit alongside Media Training in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Message HouseApologising WellCrisis Response
- Is the Media Training poster free to download and print?
- Yes. Media Training downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Media Training poster print at?
- Media Training is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Media Training loses nothing.Printing guide
Related posters
Charts that sit alongside Media Training on the same wall.
The Message House
Communications & Media
Apologising Well
Communications & Media
Crisis Response
Communications & Media
The Holding Statement
Communications & Media
PR Ethics & Disclosure
Communications & Media
Internal Communication
Communications & Media
Issues Management
Communications & Media
Measuring PR
Communications & Media
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