What’s on the The Press Release poster
Include against Avoid, side by side.
- Include: Headline stating the news plainly
- Include: Lead: what, who, why it matters
- Include: A quote that adds information
- Include: Facts, figures and their sources
- Include: Named contact and available images
- Avoid: Adjectives doing the work of facts
- Avoid: A quote that repeats the headline
- Avoid: Burying the news in paragraph five
- Avoid: Jargon nobody outside uses
- Avoid: Embargoes with no reason to exist
- Write the story a reporter would want to read, not the announcement you were handed.
The test is simple: would a reporter with no interest in you run this? If not, no distribution list will change that.
Questions about the The Press Release poster
- What’s on the The Press Release poster?
- Include against Avoid, side by side. Include: Headline stating the news plainly; Include: Lead: what, who, why it matters; Include: A quote that adds information; Include: Facts, figures and their sources; Include: Named contact and available images; Avoid: Adjectives doing the work of facts; Avoid: A quote that repeats the headline; Avoid: Burying the news in paragraph five; Avoid: Jargon nobody outside uses; Avoid: Embargoes with no reason to exist; Write the story a reporter would want to read, not the announcement you were handed.. The test is simple: would a reporter with no interest in you run this? If not, no distribution list will change that.
- Who is the The Press Release poster for?
- The Press Release belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning public relations can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the The Press Release poster?
- When there is genuine news, which is less often than the calendar suggests. A wall chart earns its place by being glanceable from where the work is happening, so The Press Release belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with The Press Release?
- Apologising Well, Crisis Response and The Holding Statement sit alongside The Press Release in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Apologising WellCrisis ResponseThe Holding Statement
- Is the The Press Release poster free to download and print?
- Yes. The Press Release downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the The Press Release poster print at?
- The Press Release is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Press Release loses nothing.Printing guide
Related posters
Charts that sit alongside The Press Release on the same wall.
Apologising Well
Communications & Media
Crisis Response
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The Holding Statement
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PR Ethics & Disclosure
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Internal Communication
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Issues Management
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The Message House
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Measuring PR
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