What’s on the Two-Step Flow poster
A definition and 5 facts worth remembering.
Influence often travels from media to socially connected individuals, and from them to their circles.
- Found in 1940s voting studies of Erie County.
- Interpersonal talk outweighed direct media exposure.
- Opinion leaders are topic-specific, not general.
- They are usually peers, not elites.
- Modern versions describe multi-step diffusion.
- A health message spreads further through trusted local voices than through repeated b…
The finding that broke the direct-effects model. Later network research complicates it: influence is many-step and reciprocal.
Questions about the Two-Step Flow poster
- What’s on the Two-Step Flow poster?
- A definition and 5 facts worth remembering. Influence often travels from media to socially connected individuals, and from them to their circles. Found in 1940s voting studies of Erie County.; Interpersonal talk outweighed direct media exposure.; Opinion leaders are topic-specific, not general.; They are usually peers, not elites.; Modern versions describe multi-step diffusion.; A health message spreads further through trusted local voices than through repeated b…. The finding that broke the direct-effects model. Later network research complicates it: influence is many-step and reciprocal.
- Who is the Two-Step Flow poster for?
- Two-Step Flow belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning media theory can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Two-Step Flow poster?
- When a campaign underperforms because it addressed individuals rather than networks. A wall chart earns its place by being glanceable from where the work is happening, so Two-Step Flow belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.
- What other posters go with Two-Step Flow?
- Agenda-Setting, Cultivation and Encoding & Decoding sit alongside Two-Step Flow in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Agenda-SettingCultivationEncoding & Decoding
- Is the Two-Step Flow poster free to download and print?
- Yes. Two-Step Flow downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Two-Step Flow poster print at?
- Two-Step Flow is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Two-Step Flow loses nothing.Printing guide
Related posters
Charts that sit alongside Two-Step Flow on the same wall.
Browse every Communications & Media poster, or start from the full catalogue.