Questions about the Uses & Gratifications poster

What’s on the Uses & Gratifications poster?

9 entries in 2 groups. Needs audiences bring to media. Gratifications sought: Information and surveillance, Personal identity and comparison…; Cautions: Self-reported motives are unreliable, Habit is not the same as choice, Avai…. The useful correction here is that audiences are active. The weakness is that any behaviour can be explained after the fact.

Who is the Uses & Gratifications poster for?

Uses & Gratifications belongs to the Communications & Media section rather than to a school year, because humanities is not something one grade owns. Anyone learning media theory can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Uses & Gratifications poster?

When designing audience research, or explaining why the same content serves different needs. A wall chart earns its place by being glanceable from where the work is happening, so Uses & Gratifications belongs on the wall where that humanities work actually happens, within glancing distance, rather than filed away.

What other posters go with Uses & Gratifications?

Agenda-Setting, Cultivation and Encoding & Decoding sit alongside Uses & Gratifications in the Communications & Media section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Agenda-SettingCultivationEncoding & Decoding

Is the Uses & Gratifications poster free to download and print?

Yes. Uses & Gratifications downloads as a free PDF with no account, no email and no watermark, like everything else in the Communications & Media section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Uses & Gratifications poster print at?

Uses & Gratifications is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Uses & Gratifications loses nothing.Printing guide