What’s on the Cap Tables & Dilution poster
The rule, 3 worked examples, and the mistake everyone makes.
- New shares dilute every existing holder proportionally.
- post-money = pre-money + investment · investor % = investment ÷ post-money
- £1m on a £4m pre-money = Investor gets 20%
- Founder at 60% before = 48% after
- Option pool = Usually created pre-money
- Common mistake: Optimising for percentage held → Optimising for the value of what you…
The option pool shuffle: creating the pool pre-money means founders bear all of it. It is negotiable, and often is not negotiated.
Questions about the Cap Tables & Dilution poster
- What’s on the Cap Tables & Dilution poster?
- The rule, 3 worked examples, and the mistake everyone makes. New shares dilute every existing holder proportionally.; post-money = pre-money + investment · investor % = investment ÷ post-money; £1m on a £4m pre-money = Investor gets 20%; Founder at 60% before = 48% after; Option pool = Usually created pre-money; Common mistake: Optimising for percentage held → Optimising for the value of what you…. The option pool shuffle: creating the pool pre-money means founders bear all of it. It is negotiable, and often is not negotiated.
- Who is the Cap Tables & Dilution poster for?
- Cap Tables & Dilution belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning entrepreneurship can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Cap Tables & Dilution poster?
- Percentages fall in every round. What matters is the value of your smaller share. A wall chart earns its place by being glanceable from where the work is happening, so Cap Tables & Dilution belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Cap Tables & Dilution?
- Funding Stages, The Business Plan and Legal Structures sit alongside Cap Tables & Dilution in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Funding StagesThe Business PlanLegal Structures
- Is the Cap Tables & Dilution poster free to download and print?
- Yes. Cap Tables & Dilution downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Cap Tables & Dilution poster print at?
- Cap Tables & Dilution is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Cap Tables & Dilution loses nothing.Printing guide
Related posters
Charts that sit alongside Cap Tables & Dilution on the same wall.
Funding Stages
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The Business Plan
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Legal Structures
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Customer Discovery
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Founder Agreements
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Go-to-Market
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Intellectual Property
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The Lean Startup
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