The Lean Startup, step by step
Plan the loop in reverse; run it forwards.
- Identify the riskiest assumptionThe one that, if wrong, makes everything else pointless.
- Define the metricWhat result would confirm or kill it? Decide before building.
- Build the minimum testThe smallest thing that produces that measurement.
- MeasureAgainst the threshold you set beforehand.
- Persevere or pivotA pivot changes one element of the model and keeps the rest.
Kinds of pivot
- Customer segment
- Problem
- Channel
- Revenue model
- Platform
An MVP is the smallest thing that produces validated learning — not a small version of the finished product.
Questions about the The Lean Startup poster
- What’s on the The Lean Startup poster?
- 5 numbered steps, with a full worked run-through. Plan the loop in reverse; run it forwards. Identify the riskiest assumption — The one that, if wrong, makes everything else poin…; Define the metric — What result would confirm or kill it? Decide before building.; Build the minimum test — The smallest thing that produces that measurement.; Measure — Against the threshold you set beforehand.; Persevere or pivot — A pivot changes one element of the model and keeps the rest.. An MVP is the smallest thing that produces validated learning — not a small version of the finished product.
- Who is the The Lean Startup poster for?
- The Lean Startup belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning entrepreneurship can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the The Lean Startup poster?
- Decide what you need to learn first. Then build the smallest thing that teaches it. A wall chart earns its place by being glanceable from where the work is happening, so The Lean Startup belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with The Lean Startup?
- The Business Plan, Cap Tables & Dilution and Legal Structures sit alongside The Lean Startup in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Business PlanCap Tables & DilutionLegal Structures
- Is the The Lean Startup poster free to download and print?
- Yes. The Lean Startup downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the The Lean Startup poster print at?
- The Lean Startup is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of The Lean Startup loses nothing.Printing guide
Related posters
Charts that sit alongside The Lean Startup on the same wall.
The Business Plan
Business & Management
Cap Tables & Dilution
Business & Management
Legal Structures
Business & Management
Customer Discovery
Business & Management
Founder Agreements
Business & Management
Funding Stages
Business & Management
Go-to-Market
Business & Management
Intellectual Property
Business & Management
Browse every Business & Management poster, or start from the full catalogue.