Questions about the Customer Discovery poster

What’s on the Customer Discovery poster?

13 entries in 3 groups. The Mom Test: ask questions even your mother could not answer flatteringly. Ask: Tell me about the last time this happened, What did you do about it?, What does…; Never ask: Would you use this?, Do you think this is a good idea?, How much would you…; Signals of a real problem: They already spend money on a workaround, They can name wh…. Compliments are worthless data. Commitments — time, money, reputation — are the only reliable signal.

Who is the Customer Discovery poster for?

Customer Discovery belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning entrepreneurship can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Customer Discovery poster?

Ask about their past behaviour, never about their future intentions. People are unreliable about what they will do. A wall chart earns its place by being glanceable from where the work is happening, so Customer Discovery belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Customer Discovery?

The Business Plan, Cap Tables & Dilution and Legal Structures sit alongside Customer Discovery in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Business PlanCap Tables & DilutionLegal Structures

Is the Customer Discovery poster free to download and print?

Yes. Customer Discovery downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Customer Discovery poster print at?

Customer Discovery is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Customer Discovery loses nothing.Printing guide