What’s on the Scales poster
A 4-row table: Scale · Example · Permits.
Scale type and permitted analysis.
- Nominal — Brand used — Counts, mode
- Ordinal — Rank of preference — Median, order
- Interval — Rating 1-7 — Mean, standard deviation
- Ratio — Amount spent — All, including ratios
Averaging ordinal ranks is common and technically improper. It is usually tolerated, but never for a close decision.
Questions about the Scales poster
- What’s on the Scales poster?
- A 4-row table: Scale · Example · Permits. Scale type and permitted analysis. Nominal — Brand used — Counts, mode; Ordinal — Rank of preference — Median, order; Interval — Rating 1-7 — Mean, standard deviation; Ratio — Amount spent — All, including ratios. Averaging ordinal ranks is common and technically improper. It is usually tolerated, but never for a close decision.
- Who is the Scales poster for?
- Scales belongs to the Marketing section rather than to a school year, because business is not something one grade owns. Anyone learning research can pin it up — a beginner, a student mid-course, or someone revising years later.
- When should you use the Scales poster?
- The scale determines which statistics are legitimate. Choosing it is an analysis decision. A wall chart earns its place by being glanceable from where the work is happening, so Scales belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.
- What other posters go with Scales?
- Analytics & Research, Concept Testing and Customer Interviews sit alongside Scales in the Marketing section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.Analytics & ResearchConcept TestingCustomer Interviews
- Is the Scales poster free to download and print?
- Yes. Scales downloads as a free PDF with no account, no email and no watermark, like everything else in the Marketing section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence
- What size does the Scales poster print at?
- Scales is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Scales loses nothing.Printing guide
Related posters
Charts that sit alongside Scales on the same wall.
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