Questions about the Startup Metrics poster

What’s on the Startup Metrics poster?

A 7-row table: Metric · Is · Healthy. The core unit-economics metrics. CAC — Cost to acquire one customer — Falling or stable; LTV — Gross profit over a customer's life — Rising; LTV:CAC — The ratio — 3:1 or better; Payback period — Months to recover CAC — Under 12 months; Churn — % lost per period — Low and falling; Burn rate — Net cash out per month —; Runway — Cash ÷ burn — 18+ months. LTV must use gross profit, not revenue. Using revenue overstates it by the whole cost of delivery.

Who is the Startup Metrics poster for?

Startup Metrics belongs to the Business & Management section rather than to a school year, because business is not something one grade owns. Anyone learning entrepreneurship can pin it up — a beginner, a student mid-course, or someone revising years later.

When should you use the Startup Metrics poster?

LTV to CAC is the headline. Below 3:1 the model usually does not work. A wall chart earns its place by being glanceable from where the work is happening, so Startup Metrics belongs on the wall where that business work actually happens, within glancing distance, rather than filed away.

What other posters go with Startup Metrics?

The Business Plan, Cap Tables & Dilution and Legal Structures sit alongside Startup Metrics in the Business & Management section. Printed together they make a wall rather than a single sheet, which is how a reference set actually gets used.The Business PlanCap Tables & DilutionLegal Structures

Is the Startup Metrics poster free to download and print?

Yes. Startup Metrics downloads as a free PDF with no account, no email and no watermark, like everything else in the Business & Management section. Print as many copies as you like for a home, a classroom, a library or a tutoring group; reselling the file is the only thing the licence rules out.Read the licence

What size does the Startup Metrics poster print at?

Startup Metrics is a vector PDF laid out for US Letter, and prints on A4 with Fit to page — the same file, no separate download. Because every mark on it is drawn rather than photographed, it stays sharp enlarged to A3, A2 or A1 at a copy shop. Colour carries emphasis only, so a greyscale print of Startup Metrics loses nothing.Printing guide